WHY THIS secondrate poet DOESNT LOVE BIG BUSSINESS…part 38:

Walking up backwards the incredible steep Filbert Street on Telegraph Hill to the beautiful full scenic and panoramic view from Coit Tower of beautiful San Francisco, the bay, the bridges, the correctional facilities Alcatraz and Sing Sing, and then walking down almost skiing the streets same slippery from rain, through little Italy, North Beach, Chinatown, Downtown, we were very hungry at Union Square, especially the kids crying out for sugar and fat: energy! So we bend the principles and headed for the nearest Burger King, and ordered 4 Western Angus Steak Burgers – a burger conceptualised accordingly to the NBC TV show “The Apprentice” featuring Donald Trump taking on the task of hiring and firing more hopeful fame-addicts.

(The show will air soon in Denmark led by finance wizkid and convicted citizen and prime consumer® Klaus Riskkær Pedersen…)

The burger – the western angus steak burger – is being heavyli campaigned: Posters, billboards, tv-spots and product-placement. Russ Klein, chief marketing officer of Burger King, which is based in Miami and owned by a consortium led by the Texas Pacific group, says of the campaign:
”Commercializing in almost 8000 restaurants was attractive to us from the outset, and ofcourse a paste of public space. Our first reaction was that it would be a opportunity to create a 360 degree event, as tv viewers see this unfold overnight from their living rooms to a Burger King near them.”

Other brands are sponsoring the third season of “The Apprentice” among those Dove Body Wash, Sony Playstation, Verizon Wireless and Visa, each company paying an estimated 2,5 million dollars to be incorporated into the plot lines of each episode and to become the focus of the task the competing teams must perform to win the weekly challenge. These amounts spent compare with an estimated one million dollar for each of the second-seasoned sponsors such as: Levi`s, PepsiCo, Procter and Gamble and Toys R Us.
Sponsored entertainment – now known as: brandvertisment or advertainment is the player as marketers seek to reach jaded and busy consumers.
“We want the pop culture dialogue to include Burger King”, says jeef Hicks, chief executive at Crispin Porter, responsible for the Angus steak burger campaign. “The mission is not about generating awareness of Burger King…because everyone knows Burger King, no – we want to make a connection. We want to make Burger King the kind of brand people would want to wear on a t-shirt. Americans understand and a p p r o v e that entertainment is brought to them by somebody. The objective is to bring it to them in a way that’s appropiate and makes a c o m f o r t a b l e and n a t u r a l connection.

Well so much for the mediabusiness input and contradictions on a fucking burger and back to the personalized experience, as our little touristee outfitted group encountered and swallowd the Angus. Apart from the restaurant as they call their foodfactories, hasn’t had a paintjob since 1983, it had four securityguards and this sign hanging saying:

NO LOITERING: PLEASE LIMIT YOUR STAY TO 30 MINUTES.

I ate my burger, I didn’t enjoy it, but I ate it and felt a catholic guilttrip arise. But think of the nerve, the signal of this sign:

Please fuck off so we can sell more junk. You are an idiot to pay what you do for the shit we are selling, you are even more an idiot eating it, and being so idiotic as to enter our fine establishment would please get your loser ass out of here and tell all the other idiots outhere that we are in here waiting to buttplug them on a 30 minute routine. Goodbye and fuck you very much. You are an embarresment, you are a freeloader wearing off the paint, the service and our good manners: Get the fuck out. No. Pay Up, Pay a lot, tip me, and then get the fuck out. And Fuck you again. And you and you and you. No you are not welcome here. Fuck You!

You might think I`m being moralistic, and you are right, I am! So fuck you.

source: new york times, business-section.